How to Increase Etsy Sales using Pinterest

With over 463 million monthly active users looking for inspiration, products, and ideas, Pinterest is the perfect platform for showcasing your Etsy products and driving traffic to your shop. Here's how you can leverage Pinterest to boost your Etsy sales.

1. Create a Business Account

Start by creating a Pinterest business account. This will give you access to analytics, advertising, and other business features that can help you grow your Etsy shop.

2. Optimize Your Profile

Make sure your Pinterest profile reflects your Etsy shop's brand. Use a clear profile picture, write a compelling bio, and include a link to your Etsy shop.

3. Create High-Quality Pins

Create visually appealing pins that showcase your Etsy products. Use high-quality images, compelling text overlays, and include a link to the product listing on your Etsy shop.

4. Use Keywords

Use relevant keywords in your pin titles, descriptions, and board names. This will help your pins get found by users who are searching for products like yours.

5. Pin Regularly

The more you pin, the more visibility you'll get on Pinterest. Try to pin at least once per day, but more importantly, post consistently. You can pin your products, but also consider pinning related content that your target audience might find interesting.

6. Use Rich Pins

Rich Pins are a type of organic pin format that automatically syncs information from your Etsy shop to your Pinterest pins. This means that if you change the price of a product on Etsy, it will automatically update on Pinterest as well.

7. Promote Your Pins

Consider running a promoted pins campaign to boost your visibility on Pinterest. Promoted pins are regular pins that you pay to appear in more places on Pinterest.

Pinterest is a powerful tool for Etsy sellers. By creating a business account, optimizing your profile, creating high-quality pins, using keywords, pinning regularly, using rich pins, and promoting your pins, you can leverage Pinterest to drive traffic to your Etsy shop and boost your sales. Remember to track your results and adjust your strategy as needed to get the best results!

Don’t want to or don’t have time to grow your brand’s Pinterest account? Let us help! We offer multiple packages that include Pinterest management.