3 Types of Pins Jewelry Brands Should Be Posting on Pinterest
Jewelry brands have a unique opportunity to shine on Pinterest and increase clicks to their website by thousands within just a few months. With our experience in helping numerous jewelry brands grow their Pinterest accounts, we've seen firsthand the power of a well-curated Pinterest strategy. The key is not just to post, but to post with purpose. Pinterest is not only a platform for discovery but also a place where brands can tell their story, showcase their products, and connect with an engaged audience. To leverage Pinterest effectively, jewelry brands should focus on creating content that resonates with their audience and highlights their products in the best light. Here are three types of pins that are essential for any jewelry brand looking to enhance its Pinterest presence.
1. Product Shots
The bread and butter of any jewelry brand's Pinterest strategy should be high-quality product shots. These are the photos you already have on your website, showcasing your jewelry in great lighting and beautiful staging.
However, it's crucial to remember that Pinterest has its own sizing guidelines. Images on Pinterest tend to be vertical, with a recommended aspect ratio of 2:3. Resizing your website images for Pinterest can ensure they look their best on the platform, making them more likely to be pinned and shared. A well-photographed piece of jewelry not only captures the intricate details and craftsmanship but also can inspire potential customers to visualize how it might look in their collection.
2. UGC-Style Photos
While professional product shots are important, there's something uniquely compelling about UGC-style (User-Generated Content) photos. These are images of real customers or staged photos that look like regular people wearing your products. This type of content adds a layer of authenticity and relatability to your brand. It shows potential customers how your jewelry fits into everyday life, making it more approachable and desirable. Alternatively, staging your own photos to mimic this style can also be effective. UGC-style photos help to humanize your brand and create a community around your products.
3. Educational Content About the Jewelry
If your brand's website includes a blog, you're already sitting on a goldmine of content that can be repurposed for Pinterest. Educational content about jewelry can range from care tips, the history of certain gemstones, how-to-style guides, and more. This type of content not only positions your brand as an authority in the jewelry space but also provides value to your audience. For example, pins that lead to blog posts about "The Right Way to Clean Your Silver Jewelry" or "The Meaning Behind Birthstones" can attract users who are not only interested in jewelry but also looking to learn more about it. Educational content helps to engage users on a deeper level, encouraging them to spend more time with your brand.
By integrating these three types of pins into your Pinterest strategy, your jewelry brand can create a more dynamic and engaging presence on the platform. From showcasing your products with beautiful product shots and UGC-style photos to educating and engaging your audience with informative content, there's a wide range of content that can help grow your Pinterest account. Remember, consistency is key. Regularly posting a mix of these types of content can help keep your audience engaged and interested in your brand.
Don’t want to or don’t have time to grow your brand’s Pinterest account? Let us help! We offer multiple packages that include Pinterest management.
