Saya Salteña
CHALLENGE
Saya faced a lack of awareness of the brand and its location, coupled with the need to promote engagement among new viewers while effectively showcasing Bolivian food, especially their signature salteña.
APPROACH
Trending Topics, How To Eat Salteña: We identified trending topics and popular video formats, adapting them to highlight Saya’s brand strengths and unique offerings, such as their salteña. We also created content that integrated trending formats while meeting client expectations and reflecting brands values and culture showcasing unique aspects of Bolivian cuisine and Saya’s offerings.
90 DAY RESULTS
Reached 24,019 accounts, marking a significant increase in brand visibility.
Engaged 2,494 accounts, with 17.9% being current followers and 82.1% being non-followers, indicating effective reach beyond the existing audience.
Increase to a total of 12,236 followers, a 298% increase in 3 months.