Answering Common Pinterest Questions Our Clients Ask

Pinterest can be a great tool for driving traffic and sales to your website, but mastering its features and best practices can sometimes feel overwhelming. To help demystify the process, we've compiled answers to some of the most common questions our clients ask about using Pinterest effectively.

1) How many boards should I make?

When it comes to the number of boards you should have on Pinterest, there isn't a one-size-fits-all answer. A good strategy is to start by researching how many boards your high performing competitors have. This gives you a baseline from which you can work. If your account is new, we recommend starting with a few well-thought-out boards and then expand gradually. We recommend adding about two new boards each month. This helps keep your profile fresh and engaging without overwhelming your followers.

It’s also crucial to keep all your relevant boards public. Public boards are discoverable by other Pinterest users, which increases your visibility and the likelihood of driving traffic to your website. Any boards you create that aren’t related to your brand should be made private.

2) When should I expect to start seeing sales from Pinterest on my website?

Many of our clients are eager to see the direct impact of their Pinterest activities on sales. The timeline for seeing tangible results can vary significantly, primarily depending on how well your website is optimized for conversions. That’s why we've started offering website design services tailored to enhance user experience and increase conversion rates.

A general rule of thumb is to maintain consistent activity on Pinterest for about 3-6 months. Over these months, focus on crafting high-quality pins and boards that align with your brand and appeal to your target audience. As your presence grows and you refine your strategies, you should start seeing an increase in traffic and sales from Pinterest.

3) How important is engaging with other accounts on Pinterest?

While engagement with other accounts might not be as critical on Pinterest as it is on platforms like Instagram, it still plays a significant role in building a community and expanding your reach. We recommend dedicating at least 30 minutes each month to engage with other Pinterest accounts. This can include following new accounts, commenting on other users' pins, and even adding their pins to some of your relevant boards.

Engaging with other users not only helps increase your visibility but also builds relationships that can lead to more followers and ultimately, more traffic to your site. Plus, it's a great way to stay updated on trends and see what others in your niche are doing.

Pinterest is a powerful platform for businesses looking to increase their online presence and drive sales. By starting with a manageable number of boards, staying consistent in your content creation, and engaging with the community, you can effectively leverage Pinterest to benefit your business. Remember, like any social media platform, success on Pinterest doesn't happen overnight. It requires patience, persistence, and a strategic approach designed to your specific business needs and goals.

Don’t want to or don’t have time to manage your brand’s Pinterest account? Let us help!