The Missing Piece to Your Instagram Strategy: Outbound Engagement
Getting your brand to stand out on Instagram seems to be harder to do every single day. You post consistently on reels, your feed, and stories yet still struggle to reach your target customers. Sound familiar?
What if I told you the solution was incredibly simple, actually use Instagram. Spending even just a few minutes per day engaging with people on your brand's account can increase your reach significantly and will allow Instagram to show your account to more people.
In order to get more people to see your account, it’s crucial to prioritize outbound engagement. Outbound engagement refers to commenting, and liking other accounts’ posts. The other type of Instagram engagement is inbound engagement, which is responding to comments on your own posts or DMs. Both are super important to success on Instagram, but for most people, inbound engagement comes much more naturally than outbound engagement.
Why is Outbound Engagement So Important?
Engage with Your Community:
Outbound engagement gives you the opportunity to connect with your audience on a personal level. Engagement isn't just about promoting your products or services; it's about creating a sense of community. When a brand takes the time to engage with other accounts, it shows that the brand values its audience's thoughts and experiences. This can create a loyal customer base that not only buys your product or service but also advocates for your brand.
Increase Visibility:
Outbound engagement is a key strategy to improve your brand's visibility on Instagram. By actively engaging with others, you're not only making your brand more recognizable to existing followers, but you're also expanding your reach to potential followers. A comment on a popular post or one in your niche can attract new users to your profile, creating opportunities for growth.
Key Strategies for Effective Outbound Engagement
Here’s a simple guide on how to efficiently and effectively spend time on outbound engagement:
Go through your current followers' stories and interact with them.
Follow accounts and comment on posts you find in your explore page that relate to your brand.
Search hashtags related to your niche then interact with recent and popular posts under each hashtag.
Go through the recent posts from your followers and engage with them.
If your brand is in a specific location, check out the location tag and engage with posts from accounts in your area.
The more you start to engage with accounts on Instagram, the more Instagram will reward you for it. So hop onto your brand’s account and get going!
Don’t want to or don’t have time to do Instagram engagement yourself? Let us help! All of our social media management packages include weekly engagement!
