Your 3 Month Pinterest Strategy to Reach 100k Monthly Views for Your Business
There are countless blog posts about how to increase Pinterest traffic, but few focus specifically on how businesses can grow on Pinterest. The strategy between getting people to click into a blog vs buying your product are different for a simple reason - blogs are free to read, while products cost money to buy. This means brands need to think and act differently than other types of accounts on Pinterest in order to generate sales.
If you’re an e-commerce brand that is not using Pinterest to increase your revenue, you’re missing out on a massive market of people who are excited to shop. One of the main benefits of posting on Pinterest compared to other social media platforms is that content is circulated much longer. While a successful Instagram or TikTok might gain traction for a few days at best, a great Pinterest post can consistently bring in new views for years after it is posted. Additionally, many people on Pinterest go to the app to make purchases unlike other platforms. Let the stats speak for themselves:
80% of weekly Pinners have discovered a new brand or product on Pinterest
85% of weekly US Pinners have made a purchase based on Pins from brands
Still unsure if Pinterest is right for your brand specifically? Check out this post: Should Your Brand Be Using Pinterest to Grow?
At our agency, we consistently bring brands from 0 to 100k monthly views on Pinterest within the first 90 days and this is the exact strategy we use to reach this growth.
Phase One: Getting Started
Set Up Your Account
Using your business email, create an account on Pinterest and add a profile photo (your logo) as well as a banner. We recommend creating a unique banner for Pinterest on Canva using the dimensions 800 x 450 pixels.
Optimize your Pinterest profile by including clear searchable keywords in your bio related to your brand.
Make sure to convert your account into a business account which you can do easily in the settings of Pinterest.
Attach your brand’s website to your Pinterest profile and claim the website so it’s verified by Pinterest.
Setting up your Pinterest profile should not take too long, but make sure to get it right from the start so you don’t need to be constantly adjusting it in the future.
Determine Your KPIs (Key Performance Indicators)
Before you start posting, determine what your goals are on Pinterest and what metrics will best reflect your goals. For most of the brands that we work with, the highest priority on Pinterest is to increase sales, with a secondary goal of boosting brand awareness. The most important performance indicators are (1) the amount of outbound clicks onto their website and (2) the amount of monthly impressions.
The key metrics to track will vary from brand to brand, so it’s important to decide on your main goals before deciding on what your KPIs will be. While Pinterest does report all your stats month to month, track them separately yourself so you can compare your KPIs overtime.
Set Up Pinterest Boards
The last step to setting up your Pinterest account is creating a handful of Pinterest boards (we suggest starting with 5-7) that you will publish your content to. After the creation of the first few boards, create an additional 1-3 per month.
A common mistake we see brands make when setting up boards is making the titles not searchable. Since Pinterest is primarily a search engine, it’s important to make your board titles that people are actually going to look up. For example, a board titled “Sweet Dreams” for products to help you sleep is not a good title because people probably are not looking that up when in search for a solution to their need. A better Pinterest title would be “Aromatherapy Products to Improve Your Sleep”.
Make sure your Pinterest board has an optimized description as well. Follow the same logic we used for the title: use simple searchable terms that Pinterest users are likely searching for. As you go, you can test out which keywords work best for your brand.
Once the board is set up, pin around 20 of the top pins related to this board onto it from other accounts. This will allow Pinterest to know even better to recommend your pins when people are looking at the top pins in the same niche. It also will improve the SEO of your pins because Pinterest will better understand the types of content that you're publishing.
Phase Two: Begin Posting
Types of Content To Post
Pinterest has three types of pins you can post: static pins (regular photos), idea pins, and video pins. It’s important to post a mix of all three of these pin types for Pinterest to prefer your profile in the algorithm.
Based on our own experiences of posting different types of content, we learned that video and idea pins often get the most views, but static pins get the highest conversions and outbound clicks.
For all types of pins (especially static pins), make sure to adjust the size of the photo to an aspect ratio of 2:3, ideally 1000 by 1500 pixels. When creating pins with text or designs, it’s important to maintain the same aesthetic to your brand’s website to keep the user experience consistent.
If you’re already creating video content for TikTok or Reels, it’s super easy to re-purpose these on Pinterest as video pins. Just remember to post the version without any watermark!
Writing Pinterest Titles and Captions
Keep Pinterest titles simple and searchable (starting to sense a common trend with Pinterest optimization?) so that Pinterest knows who to show your content to.
Every pin you publish should link to your website, the more specific the better. If you’re showing a product, make sure to link to the URL of that product, not the home page or any other page. Think about making the shopping experience as easy as possible for people who might be interested in your brand.
Pinterest recently started overriding descriptions on posts that directly link to a product so they automatically add the text you put on your website for that product as the description. This is great because it saves time, but it allows for less customization. If you’re posting content that links to anything except a product, such as a product collection or a blog post, use the same strategy as we suggested for titling the post.
How Often To Post
People who are used to the frequencies of posting on other platforms are often taken back by how often you should be posting on Pinterest. After a quick search online, you’ll see recommendations telling you to post anywhere from 1-30 times per day.
Choose a number that seems realistic to you, maybe it’s just 5 per week or maybe it’s 15 per day, and stick to it consistently for the first three months. After those three months, determine if you want to continue on that schedule. At our agency, we post 2x per day for clients and see great results.
When To Post
Since suggested times to post are constantly changing, we recommend posting once in the morning and once at night when you’re just starting to post. Then after a few weeks, you can look in your “Business Hub” to see what times your posts are gaining the most traction and start posting at those times.
Phase Three: Analyzing Your Growth and Adjusting Your Strategy
As time goes on during the first three months of following this strategy, you’ll no doubt start seeing some success. It’ll be important to analyze both your highest and lowest performing pins to learn what keywords, types of pins, and styles do best for your brand. If you’re not seeing the growth you were hoping for, pick one thing to change for the next month. For example, you could start posting three additional video pins per week or create a new board each week. Remember to only change one aspect of your strategy at a time so you know what is working and not working for your business on Pinterest.
Don’t want to or don’t have time to grow your brand’s Pinterest account? Let us help! We offer multiple packages that include Pinterest management.
